Want to persuade more?
And sell more?
Use more pictures.
Because vision trumps all other senses. And pictures trump words.
In the book Brain Rules, Dr. John Medina writes: "We learn and remember best through pictures, not through written or spoken words."
Other research I've seen shows that your brain processes pictures 60,000 times faster than text.
As a copywriter I say, if you can't beat 'em, join 'em. Pictures in your marketing can put dollars in your bank account. Millions of them.
Here's an example:
Looking at that picture of cookies, you see instantly how Geico outperforms the other guy.
Food for thought, eh?
If pictures outsell words, use more pictures in your marketing. And sell more stuff.
Oh, and one more thing ...
The December issue of Marketing Multipliers (which goes to the printer next week) contains the best tool I've ever seen to "sell without words," with one simple picture. NO copywriting skills needed.
I call it The Visual USP Maker.
It delivers dramatic proof, at a glance, that your service or product is different. And superior.
I built it for a client who paid me $78,000. But you get it at no charge, as part of your Marketing Multipliers membership.
Coming in December. Only for active members of the Marketing Multipliers Club.
All you have to do is try Marketing Multipliers for free -- before Monday, December 5.
1) Click below to try Marketing Multipliers now:
2) Then watch your mailbox for the December issue in about 10 days.