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The Minneapolis Marketing Experience

Do you own a business? If so, picture this: * Your website is finally converting visitors from browsers into buyers, and you don't have to lift a finger * Your email inbox is blowing up with messages from hot prospects * You have all the new clients and customers you want -- people with money…
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How to Profit from The Conversion Formula

There's a very smart bunch of marketers over at MarketingExperiments.com. They've found, over many years and thousands of tests, that conversion rates can be optimized based on this copyrighted formula: C = 4m + 3v + 2(i-f) – 2a MarketingExperiments.com focuses on websites and emails, but the Conversion Formula applies online and off. Now. Fully…
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How to Multiply Your Profits, Predictably and Affordably

Did you know? You might be sitting on a $100-million marketing message. To reap those windfall profits, all you need are a few tweaks and a wider audience. Example: Eugene Schwartz was one of the greatest copywriters who ever lived. Among his many amazing feats was the sales letter he wrote that launched Boardroom Publications.…
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3 Ways to Close More Sales

Want to close more sales? You've got company. Like Michael, a sales rep and one of my readers. He writes: "The biggest challenge in my marketing is converting the prospects I have into paying clients. Phone is the usual method of follow up. Then we schedule an appointment to go by and visit. What do…
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