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The Offer Checklist

  The Offer Checklist How do you get new clients? You probably use one or more of the following tools: web page, postcard, email, flyer, sales letter, or print ad. Now. Would you like to make sure EVERY ONE of those tools brings you more clients? Without spending a penny more on advertising? Here's how:…
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Client Reactivation Email Example

  The Client Reactivation Email Example Fact: Next to referrals, your inactive clients are the easiest people to sell to. Think about it. You’ve already paid to bring them into your business (so there’s zero acquisition cost). And they already trusted you enough to give you money before (so you’re not selling to strangers). As…
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Marketing Tool to Get New Clients

  Marketing tool to get New Clients In life, in business, in anything -- you can’t hit a target you can’t see. So if you want more ideal clients, why not create targets of those ideal clients? You may have been told how to create a clear picture of ideal clients using “customer avatars” ...…
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Holiday Greetings For Your Customers

Holiday Greetings! You’re likely familiar with the acronym AIDA: Attention, Interest, Desire, Action. For your marketing to make a sale, you must first get the Attention of your prospects. If you don’t get attention, nothing else matters. No attention = No sale. The legendary copywriter Robert Collier gave us a secret for getting attention in…
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