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How to Market Your Service Business in 15 Minutes a Day

Do you know Dan Kennedy? If you want to know how to market your service business, you should. He’s known as “the millionaire maker” for good reason. He helped me make my first (and second) million 9 years ago ... and pay off my mortgage 25 years early. Long story short: He’s helped me generate…
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How to Profit from The Conversion Formula

There's a very smart bunch of marketers over at MarketingExperiments.com. They've found, over many years and thousands of tests, that conversion rates can be optimized based on this copyrighted formula: C = 4m + 3v + 2(i-f) – 2a MarketingExperiments.com focuses on websites and emails, but the Conversion Formula applies online and off. Now. Fully…
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How to Multiply Your Profits, Predictably and Affordably

Did you know? You might be sitting on a $100-million marketing message. To reap those windfall profits, all you need are a few tweaks and a wider audience. Example: Eugene Schwartz was one of the greatest copywriters who ever lived. Among his many amazing feats was the sales letter he wrote that launched Boardroom Publications.…
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3 Ways to Close More Sales

Want to close more sales? You've got company. Like Michael, a sales rep and one of my readers. He writes: "The biggest challenge in my marketing is converting the prospects I have into paying clients. Phone is the usual method of follow up. Then we schedule an appointment to go by and visit. What do…
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