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3 Ways to Close More Sales

Want to close more sales? You've got company. Like Michael, a sales rep and one of my readers. He writes: "The biggest challenge in my marketing is converting the prospects I have into paying clients. Phone is the usual method of follow up. Then we schedule an appointment to go by and visit. What do…
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New 1-Page Letter Gets You More Clients: Newsletter Marketing

You've heard that a printed newsletter can build your business. That's because a newsletter increases retention, referrals, and revenues when it shows up in the mailbox of your prospects and clients every month. That's the beauty of newsletter marketing. And, yet ... you probably don't print and mail one, do you? You probably send an…
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How to Sell a Commodity? Try Making a Show

How to sell a commodity? That's the eternal question. Especially if your product or service is not new or tech-driven. Like most products, services, foods, coaching ... come to think of it, nearly everything can be commoditized. Which is bad news. Because people buy commodities largely based on price, which is a loser's game. Don't…
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What You Can Learn From Advertising That Sucks

So, I go on a bit of a rant in this video ... ... after coming across a really BAD print ad for an advertising agency, written by an advertising agency. It's one thing for the cobbler's children to have no shoes, but this goes beyond that. The cobbler has lopped of their feet with…
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