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Visual USP Maker

Visual USP Maker I’m about to commit a sacrilege. Because I’m a copywriter. I earn a living from words. And I’m about to tell you use more pictures in your marketing. It’s called the visual USP. Here’s why: We humans have been looking at images for as long as we’ve been humans -- about 200,000…
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The New Client Welcome Box

New Client Welcome Box You may have heard of a “Shock and Awe Box.” And you may have heard it’s a good idea. But you may have been unclear about what goes into one ... or whom to send one to ... or you may have been too intimidated by the cost or effort to…
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More Sales with Payment Options

More Sales with Payment Options You and I and our clients -- we’re all the same. We would rather have higher quality than lower. We would rather get something faster than slower. And we would rather pay less than more. We would rather have more sales with payment options. Now, I can’t help you deliver…
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Simple Newsletter Template

Simple Newsletter Template You’ve probably heard: A printed simple newsletter template can really build your business. A newsletter increases retention, referrals, and revenues when it shows up in the mailbox of your prospects and clients every month. And, yet ... you probably don’t send one, do you? I know the feeling. A newsletter takes time…
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