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What You Can Learn From Advertising That Sucks

So, I go on a bit of a rant in this video ... ... after coming across a really BAD print ad for an advertising agency, written by an advertising agency. It's one thing for the cobbler's children to have no shoes, but this goes beyond that. The cobbler has lopped of their feet with…
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Productivity Hack: Public Penalty for Failure

Want to get more stuff done? Set up a significant penalty for failure, then make it public. That stuff will get done. Listen to discover my secret fear that my brothers will catch me not delivering on a promise ... learn how to make yourself more productive without effort ... and maybe make a quick…
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Direct Mail for Dummies (and You)

Do you use email to market your business? Yes, of course. But do people open all your emails? Or read them? No, of course. That's because the competition for their attention online -- from Facebook, Amazon, Zappos, whatever -- is just a click away. Maybe that's why direct mail gets up to 4,557% better response…
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The $12,000 Postcard Marketing Example

Here's a postcard marketing example that could be worth $12,000 or more to your business. But, first, let's talk about email ... If you own a business, you probably depend a great deal on email marketing. And that's dangerous. Because most of the trends I see for email are negative: * open rates are currently…
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