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Small Changes, Big ROI: The Miracle of CRO

Do you use landing pages? Sales letters? Or print ads? If so, you'll enjoy this conversion rate optimization (CRO) case study, which could deliver a windfall of 30% or more, from the same marketing you're doing right now. Here's the story: My client wanted me to improve their landing page and generate more leads. Their…
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The Amazing Sales Tool: Telephone Prospecting for Smart People

Hate the idea of telephone prospecting? Wait. Let's reframe that ... Because the smartphone in your pocket is an amazing sales tool. It can generate new leads, customers, and sales ... in only 15 minutes a day ... at no cost, other than your time. I just used mine to get: * 2 referrals to…
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The Ultimate Postcard Template Guide

Fact: Nothing can scale your business more efficiently than direct mail, properly used. And postcard marketing is one of the most cost-effective ways to test and roll out an idea by mail. So ... you're in luck. Because I found the ultimate postcard template guide, created by a very smart marketer, Jordan Crawford. Take a…
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How to Market Your Service Business in 15 Minutes a Day

Do you know Dan Kennedy? If you want to know how to market your service business, you should. He’s known as “the millionaire maker” for good reason. He helped me make my first (and second) million 9 years ago ... and pay off my mortgage 25 years early. Long story short: He’s helped me generate…
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