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The $12,000 Postcard Marketing Example

Here's a postcard marketing example that could be worth $12,000 or more to your business. But, first, let's talk about email ... If you own a business, you probably depend a great deal on email marketing. And that's dangerous. Because most of the trends I see for email are negative: * open rates are currently…
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New Marketing Ideas From Old Ideas

Looking for new marketing ideas? Here's how to find them ... Let's start with strategic consulting. It's a relatively new idea. It's only been around since 1963, when the Boston Consulting Group first opened their doors. But is it really a new idea? If you look deeper, you see that strategic consulting is just a…
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The Pomodoro Technique for Business Owners

Want to get more stuff done? Try the "secret" Pomodoro Technique. I say "secret" because it's shocking how few business owners know about it. I've used it for about 3 years and it is LIFE CHANGING. There are 6 steps in the Pomodoro Technique: 1. Decide on the task to be done 2. Set a…
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Online Marketing vs. Direct Mail? You Need Both

The question, Online Marketing vs. Direct Mail? is WRONG. It's not an either-or proposition. You need both. Why? If you sell a service or product online that costs more than $100, you will struggle to sell it via online marketing alone. Because the higher your price, the more your prospects must trust you before opening…
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