Want More Referrals? Don’t Forget This

Want more referrals for your business? Use more positive reinforcement. It works on dogs, college roommates ... and referrals. It's simple: Any behavior you reward will likely happen again. * If your dog rolls over, reward her with a treat. She'll likely do it again. * If your college roommate finally picks up his dirty…
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Marketing Your Service Business: Go Offline And Get Real

When you market your service business ... ... are you being efficient or effective? Sending 1,000 emails with the push of a button may be efficient. But if nobody responds, is that effective? No. If you own a real business and you deliver real results for clients ... ... you need to get real in…
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