Actually, that's not the actual quote... ... but that's the gist of it. The real quote is this: "Advertising is the tax you pay for being unremarkable." That's a smart idea from a smart guy, Robert Stephens. If you don't know Robert, he created the Geek Squad ... and later sold it for a pile…Read Article
You may remember Jeb, my client who raked in huge bucks with the "ugly" handwritten sales letter I did for him. The one that got an astounding return on investment (ROI) of 25.76 to 1. Well, looks like I did it again. I wrote the copy for a crazy ugly oversized postcard he sent out…Read Article
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This "Lunch 'n' Learn" video training feature 3 of the latest tools from www.MarketingMultipliers.com
This Marketing Multiplier is as easy to use as pen and paper. In fact, it is pen and paper. Here’s the idea: Write your next sales letter by hand, with a pen. Then print and mail it. When you do this, 3 good things happen: 1) You create a promotion that is instantly creative and…Read Article