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Marketing Your Service Business: Go Offline And Get Real

When you market your service business ... ... are you being efficient or effective? Sending 1,000 emails with the push of a button may be efficient. But if nobody responds, is that effective? No. If you own a real business and you deliver real results for clients ... ... you need to get real in…
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Your Business, Made Remarkable And More Profitable

Ever taken a taxi car to the airport? If so, did they mail you a handwritten thank-you note? I got one from All-Star Transportation, in Troy, Michigan. Check it out ... These guys are GOOD. And SMART. First, the GOOD part. The town car was waiting in our driveway at 4:45 AM for my 5:00…
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Word of Mouth Advertising Made Simple

Do you own a business? If so, here's marketing magic ... It's an ordinary museum ticket, transformed into extraordinary word-of-mouth advertising. Here's what this is about: A few months ago, I visited Japan with my daughter. We went to the Studio Ghibli Museum in Tokyo. (Studio Ghibli is an animation film maker, led by Hayao…
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About Your Email Marketing — Are You Exposed?

Do you use email in your marketing? Of course you do. But do your prospects read your emails without distraction? No. Online, the competition for attention -- Google, Amazon, Zappos, whatever -- is just a click away. But did you know? Direct mail gets up to 4,557% better response than email, according to the Harvard…
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