More Profits from Less Technology: The Ideal Client Card

Fact: You can’t hit a target you can’t see. So, if you have clients and you want more ... ... why not create *targets* of your clients? Especially ideal clients. The people you would clone, if you could. Now. You may have been told to create “customer avatars” ... or use demographics like age, income,…
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Newsletter or News Letter? The Answer May Surprise You

You've probably heard: A printed newsletter can build your business. A newsletter increases retention, referrals, and revenues when it shows up in the mailbox of your prospects and clients every month. And, yet ... you probably don't send a newsletter, do you? I know the feeling. A newsletter takes time and money to assemble and…
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Advertising is the Tax You Pay Because Your Business Sucks

Actually, that's not the actual quote... ... but that's the gist of it. The real quote is this: "Advertising is the tax you pay for being unremarkable." That's a smart idea from a smart guy, Robert Stephens. If you don't know Robert, he created the Geek Squad ... and later sold it for a pile…
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