Category Archives: advertising

What You Can Learn From Advertising That Sucks

So, I go on a bit of a rant in this video ... ... after coming across a really BAD print ad for an advertising agency, written by an advertising agency. It's one thing for the cobbler's children to have no shoes, but this goes beyond that. The cobbler has lopped of their feet with…
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Visual Persuasion: How to Sell Without Words

Yesterday, when I wrote about using pictures in your marketing, I committed a sacrilege. Because I'm a copywriter. I earn a living from words ... ... and I told you to use more *pictures* in your marketing. Visual persuasion. That can be your ticket. Hey, if pictures outsell words, then words be damned. Don't forget:…
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Pictures in Your Marketing: 1000 Words or a Million Bucks?

Want to persuade more? And sell more? Use more pictures. Because vision trumps all other senses. And pictures trump words. In the book Brain Rules, Dr. John Medina writes: "We learn and remember best through pictures, not through written or spoken words." Other research I've seen shows that your brain processes pictures 60,000 times faster…
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Headline Swipe File: Killer Advertising Made Easier

Yesterday, I wrote about how a headline swipe file helps you pull new ideas from old ads. You saw how I borrowed the headline, "Is Your Pillow The Problem?" to come up with the headline, "Is Your Mattress The Problem?" for an ad that's cranked out over $360,000 -- and counting -- for one of…
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