Category Archives: advertising

Ugly Advertorial, Beautiful Profits

Some of my biggest hits as a copywriter have been downright ugly. Like this advertorial article I wrote for Ben McClure and Jeff Giagnocavo, owners of Gardner’s Mattress & More in Lancaster, PA: It's plain-looking, almost 100% text ... ... and it's been pulling in over $20,000 in sales every month for the last 18…
Read Article