Category Archives: client retention

Client Reactivation Email Example

  The Client Reactivation Email Example Fact: Next to referrals, your inactive clients are the easiest people to sell to. Think about it. You’ve already paid to bring them into your business (so there’s zero acquisition cost). And they already trusted you enough to give you money before (so you’re not selling to strangers). As…
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Holiday Greetings For Your Customers

Holiday Greetings! You’re likely familiar with the acronym AIDA: Attention, Interest, Desire, Action. For your marketing to make a sale, you must first get the Attention of your prospects. If you don’t get attention, nothing else matters. No attention = No sale. The legendary copywriter Robert Collier gave us a secret for getting attention in…
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How to Grow Your Own Dream Clients – The $1.5 Billion Secret

Want more dream clients -- without advertising? If so, this may be the most important message you read all year. Here's the $1.5-billion story. Ben Feldman was the greatest salesman who ever lived. For 52 years, from 1941 to 1993, he sold life insurance for New York Life. Ben was short, chubby, and balding. He…
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Your Clients Want More Value. Here’s How to Give it to Them

Do you own a business? If so, it's tough out there. The economy is stuck in first gear. The election is a flaming diaper mountain. And your clients want more than ever. Example: 63% of small business owners think consumers have higher expectations than 5 years ago ... and among those business owners, 71% think…
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