Category Archives: client retention

How to Grow Your Own Dream Clients – The $1.5 Billion Secret

Want more dream clients -- without advertising? If so, this may be the most important message you read all year. Here's the $1.5-billion story. Ben Feldman was the greatest salesman who ever lived. For 52 years, from 1941 to 1993, he sold life insurance for New York Life. Ben was short, chubby, and balding. He…
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Your Clients Want More Value. Here’s How to Give it to Them

Do you own a business? If so, it's tough out there. The economy is stuck in first gear. The election is a flaming diaper mountain. And your clients want more than ever. Example: 63% of small business owners think consumers have higher expectations than 5 years ago ... and among those business owners, 71% think…
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Forget Client Satisfaction. Here’s Client Delight

Do your clients send you gifts? Mine do. I have the best clients on earth. They are smart. Fun to work with. And they send me cool stuff. Like this quasi-legal Mushroom Coffee I got last week from my client, AG: I say quasi-legal because I expect the FDA to ban it any day now.…
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Your Clients: The Pot of Gold Under Your Nose

Do you make this mistake in marketing your service business? Here's the mistake: If you ask 100 service business owners what one thing they want most, 95 will reply, "More new clients." Which is insane. Why? Sure, you need new clients. Every business does. But if you spend all your time and energy prospecting on…
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