Category Archives: client retention

Forget Client Satisfaction. Here’s Client Delight

Do your clients send you gifts? Mine do. I have the best clients on earth. They are smart. Fun to work with. And they send me cool stuff. Like this quasi-legal Mushroom Coffee I got last week from my client, AG: I say quasi-legal because I expect the FDA to ban it any day now.…
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Your Clients: The Pot of Gold Under Your Nose

Do you make this mistake in marketing your service business? Here's the mistake: If you ask 100 service business owners what one thing they want most, 95 will reply, "More new clients." Which is insane. Why? Sure, you need new clients. Every business does. But if you spend all your time and energy prospecting on…
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