Category Archives: conversions

How to Profit from The Conversion Formula

There's a very smart bunch of marketers over at MarketingExperiments.com. They've found, over many years and thousands of tests, that conversion rates can be optimized based on this copyrighted formula: C = 4m + 3v + 2(i-f) – 2a MarketingExperiments.com focuses on websites and emails, but the Conversion Formula applies online and off. Now. Fully…
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Increase Website Conversions Now: The $300-Million Button

Want to increase website conversions? If so, small actions can deliver big results. Like $300 million in sales, for instance. Or $462,363. Or even $29,900. Here's the story ... Jared Spool fixes e-commerce web sites. One of his clients, a $25-billion retailer, required new customers to click "register" before making a purchase. The web designers…
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