Category Archives: copywriting

Is This The Perfect Direct Mail Promotion?

Below is a winning direct mail promotion that's so good, it could be a perfect. And you can easily copy it, with a little effort. Here's the story ... The 3 most important parts of any promotion, according to Gary Halbert (a titan of marketing and copywriting) are, in order: 1. The list 2. The…
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Gary Halbert Reveals What Buyers Really Want

Do you know Gary Halbert? You should. He was one of the best advertising copywriters who ever lived. And reading back issues of his newsletter is one of the best things you can do to make yourself a smarter marketer. You'll find it here I was lucky to spend a weekend learning from Gary in…
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