Category Archives: direct mail

Direct Mail for Dummies (and You)

Do you use email to market your business? Yes, of course. But do people open all your emails? Or read them? No, of course. That's because the competition for their attention online -- from Facebook, Amazon, Zappos, whatever -- is just a click away. Maybe that's why direct mail gets up to 4,557% better response…
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The $12,000 Postcard Marketing Example

Here's a postcard marketing example that could be worth $12,000 or more to your business. But, first, let's talk about email ... If you own a business, you probably depend a great deal on email marketing. And that's dangerous. Because most of the trends I see for email are negative: * open rates are currently…
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Online Marketing vs. Direct Mail? You Need Both

The question, Online Marketing vs. Direct Mail? is WRONG. It's not an either-or proposition. You need both. Why? If you sell a service or product online that costs more than $100, you will struggle to sell it via online marketing alone. Because the higher your price, the more your prospects must trust you before opening…
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How to Take Online Marketing Offline: Facebook + Direct Mail

Ever wonder how to take online marketing offline? And build your business faster? Here's how ... My friend Scott Whitaker, sent me an email today that I though was so important, I wanted to share it with you here. It's a simple way to use direct mail to take your online relationships -- like those…
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