Category Archives: direct mail

The Ultimate Postcard Template Guide

Fact: Nothing can scale your business more efficiently than direct mail, properly used. And postcard marketing is one of the most cost-effective ways to test and roll out an idea by mail. So ... you're in luck. Because I found the ultimate postcard template guide, created by a very smart marketer, Jordan Crawford. Take a…
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Direct Mail for Dummies (and You)

Do you use email to market your business? Yes, of course. But do people open all your emails? Or read them? No, of course. That's because the competition for their attention online -- from Facebook, Amazon, Zappos, whatever -- is just a click away. Maybe that's why direct mail gets up to 4,557% better response…
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The $12,000 Postcard Marketing Example

Here's a postcard marketing example that could be worth $12,000 or more to your business. But, first, let's talk about email ... If you own a business, you probably depend a great deal on email marketing. And that's dangerous. Because most of the trends I see for email are negative: * open rates are currently…
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Online Marketing vs. Direct Mail? You Need Both

The question, Online Marketing vs. Direct Mail? is WRONG. It's not an either-or proposition. You need both. Why? If you sell a service or product online that costs more than $100, you will struggle to sell it via online marketing alone. Because the higher your price, the more your prospects must trust you before opening…
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