Category Archives: Marketing Multipliers

How to Multiply Your Profits, Predictably and Affordably

Did you know? You might be sitting on a $100-million marketing message. To reap those windfall profits, all you need are a few tweaks and a wider audience. Example: Eugene Schwartz was one of the greatest copywriters who ever lived. Among his many amazing feats was the sales letter he wrote that launched Boardroom Publications.…
Read Article

Buckminster Fuller Wants to Grow Your Business

What's a trim tab? And how can it grow your business in 2017? Let me explain ... Buckminster Fuller was a genius and polymath: inventor, architect, author, and designer, among other things. He invented the goedesic dome, wrote more than 30 books, and coined the terms "Spaceship Earth" and "synergy." Smart guy. On his tombstone…
Read Article

How Butt Crack Can Build Your Business

Trigger Warning: This post contains butt crack. Now here's the story ... I live in Minnesota, home of the Duluth Trading Company. They use butt crack to rake in millions of dollars in sales. How? Take a look at this screen cap from their TV commercial ... What are they selling? T-shirts. You can buy…
Read Article

How to Attract New Clients with Delight

Do you own a business? If so, what's your job? You're wrong. No matter what you answered, that's not your job. Let me explain ... Whatever your business is, if you're selling something to clients, your job is bigger than what you think it is. And it's bigger than what your clients think it is.…
Read Article