Category Archives: Marketing Multipliers

How Butt Crack Can Build Your Business

Trigger Warning: This post contains butt crack. Now here's the story ... I live in Minnesota, home of the Duluth Trading Company. They use butt crack to rake in millions of dollars in sales. How? Take a look at this screen cap from their TV commercial ... What are they selling? T-shirts. You can buy…
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How to Attract New Clients with Delight

Do you own a business? If so, what's your job? You're wrong. No matter what you answered, that's not your job. Let me explain ... Whatever your business is, if you're selling something to clients, your job is bigger than what you think it is. And it's bigger than what your clients think it is.…
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The $600-Million Itch: Emotional Response Copywriting

If you're reading this, you probably own a business. Which means you sell stuff. Okay, pop quiz: How does your stuff tap into the deepest desires of your prospects? What deep emotional "itches" do your prospects have? And how can you scratch those itches? Those are questions worth answering, especially if you have tons of…
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Marketing: The Best Investment on Earth?

My favorite definition of marketing is “making selling unnecessary.” But it’s a bigger idea than that ... ... because marketing is actually the best investment on earth. Marketing is an investment because, done correctly, it’s a moneymaking asset that repays you many times over -- just like any good stock or real estate property. And…
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