Category Archives: Marketing Multipliers

Buckminster Fuller Wants to Grow Your Business

What's a trim tab? And how can it grow your business in 2017? Let me explain ... Buckminster Fuller was a genius and polymath: inventor, architect, author, and designer, among other things. He invented the goedesic dome, wrote more than 30 books, and coined the terms "Spaceship Earth" and "synergy." Smart guy. On his tombstone…
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How Butt Crack Can Build Your Business

Trigger Warning: This post contains butt crack. Now here's the story ... I live in Minnesota, home of the Duluth Trading Company. They use butt crack to rake in millions of dollars in sales. How? Take a look at this screen cap from their TV commercial ... What are they selling? T-shirts. You can buy…
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How to Attract New Clients with Delight

Do you own a business? If so, what's your job? You're wrong. No matter what you answered, that's not your job. Let me explain ... Whatever your business is, if you're selling something to clients, your job is bigger than what you think it is. And it's bigger than what your clients think it is.…
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The $600-Million Itch: Emotional Response Copywriting

If you're reading this, you probably own a business. Which means you sell stuff. Okay, pop quiz: How does your stuff tap into the deepest desires of your prospects? What deep emotional "itches" do your prospects have? And how can you scratch those itches? Those are questions worth answering, especially if you have tons of…
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