Category Archives: Marketing Multipliers

Marketing: The Best Investment on Earth?

My favorite definition of marketing is “making selling unnecessary.” But it’s a bigger idea than that ... ... because marketing is actually the best investment on earth. Marketing is an investment because, done correctly, it’s a moneymaking asset that repays you many times over -- just like any good stock or real estate property. And…
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More Profits from Less Technology: The Ideal Client Card

Fact: You can’t hit a target you can’t see. So, if you have clients and you want more ... ... why not create *targets* of your clients? Especially ideal clients. The people you would clone, if you could. Now. You may have been told to create “customer avatars” ... or use demographics like age, income,…
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