My favorite definition of marketing is “making selling unnecessary.” But it’s a bigger idea than that ... ... because marketing is actually the best investment on earth. Marketing is an investment because, done correctly, it’s a moneymaking asset that repays you many times over -- just like any good stock or real estate property. And…Read Article
Do you own a business? Want bigger paychecks? If so, try this: Write yourself bigger paychecks. In other words, raise your rates. Now, you may want to slap me for the cheeky advice ... ... but you really should slap yourself. Here's why: The main thing standing between you and higher rates is ... YOU.…Read Article
Fact: You can’t hit a target you can’t see. So, if you have clients and you want more ... ... why not create *targets* of your clients? Especially ideal clients. The people you would clone, if you could. Now. You may have been told to create “customer avatars” ... or use demographics like age, income,…Read Article
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This "Lunch 'n' Learn" video training feature 3 of the latest tools from www.MarketingMultipliers.com