Category Archives: Uncategorized

Customer Service is Like Driving: You’re Likely NOT Above Average

Did you know? A full 80% of companies say they deliver "superior" customer service (source: Lee Resources). Are you among them? Yay, you rock. But wait ... Only 8% of customers think those same companies deliver "superior" service. Uh-oh. Boo, you suck. Sorry, it's true. Service is like driving. Most of us think we're way…
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Jim Rohn and The Ordinary Path to Extraordinary Success

Do you know Jim Rohn? You should. He's an Ur-Guru among modern success gurus. People like Tony Robbins, Brian Tracy, and Darren Hardy all trace a large part of their success back to him. Jim Rohn said a lot of smart things. Here's one of them: "Success is doing ordinary things extraordinarily well." Note well…
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The Marc Maron Equation: Honesty + Stories = Compelling Content

Marc Maron, comedian, actor, and podcasting superstar, was here in Minneapolis yesterday. That's him, with hair. He gave a fantastic keynote at the Converted marketing conference I'm attending. Title: "How I Turned Raw Honesty and Real-Life Stories into a Worldwide Podcasting Phenomenon." Best part: He not only explained how he created a marketing phenomenon, he…
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