Category Archives: word of mouth marketing

Word of Mouth Advertising Made Simple

Want more word of mouth advertising? Be more remarkable. Because when your clients remark about you to others ... ... it feeds your business via word of mouth advertising. Walt Disney said: “Whatever you do, do it well. Do it so well that when people see you do it they will want to come back…
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Word of Mouth Advertising Made Simple

Do you own a business? If so, here's marketing magic ... It's an ordinary museum ticket, transformed into extraordinary word-of-mouth advertising. Here's what this is about: A few months ago, I visited Japan with my daughter. We went to the Studio Ghibli Museum in Tokyo. (Studio Ghibli is an animation film maker, led by Hayao…
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Advertising is the Tax You Pay Because Your Business Sucks

Actually, that's not the actual quote... ... but that's the gist of it. The real quote is this: "Advertising is the tax you pay for being unremarkable." That's a smart idea from a smart guy, Robert Stephens. If you don't know Robert, he created the Geek Squad ... and later sold it for a pile…
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