Category Archives: word of mouth marketing

Advertising is the Tax You Pay Because Your Business Sucks

Actually, that's not the actual quote... ... but that's the gist of it. The real quote is this: "Advertising is the tax you pay for being unremarkable." That's a smart idea from a smart guy, Robert Stephens. If you don't know Robert, he created the Geek Squad ... and later sold it for a pile…
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Want More Clients? Get Personal

News flash: Your clients don't buy from your business. They buy from you. And you are a person. The more personal connections you make with clients, the more they will get to know and like you as a person. The more they will buy from you. And the more they will refer you to other…
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