Your Clients: The Pot of Gold Under Your Nose

Do you make this mistake in marketing your service business?

Here's the mistake: If you ask 100 service business owners what one thing they want most, 95 will reply, "More new clients."

Which is insane.

Why?

Sure, you need new clients. Every business does.

But if you spend all your time and energy prospecting on social media, networking, blogging, revising your web site, etc. ... you're overlooking a pot of gold right under your nose.

What's that pot of gold?

Your current clients.

Think about it. Your current clients already know you, trust you, and want you to succeed.

You've already overcome huge barriers of trust and indifference by convincing them to buy from you once. Why not offer them more value and ask them to buy again?

Thought experiment: What if you convinced your current clients to buy from you just once more per year? How much new revenue would that bring you?

Here are two examples ...

Example #1: Let's say your current clients buy twice per year, at an average transaction size of $250. That's $500 in annual revenue.

If you convince them to buy from you once more per year, you increase your revenues by 33% -- from $500 to $750.

Example #2: Let's say your current clients buy three times per year, at an average transaction size of $5,000. That's $15,000 in annual revenue.

If you convince them to buy from you twice more per year, you increase your revenues by 67% -- from $15,000 to $25,000.

In both cases, this revenue comes with ZERO acquisition cost -- you've already paid to create these clients for your business. So you enjoy a very high profit margin.

Bottom Line: You can spend hundreds of hours and thousands of dollars to convince strangers to buy from you for the first time. Or you can ask current clients to buy from you just one more time.

Which is the easier and faster sale to make? Which is likely to be more profitable for your business?

Last question: Do you own a service business? If so, you can get a box of Marketing Multipliers delivered to your door at no cost, if you hurry. Learn more at www.MarketingMultipliers.com

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