Small Changes, Big ROI: The Miracle of CRO

Do you use landing pages?

Sales letters?

Or print ads?

If so, you'll enjoy this conversion rate optimization (CRO) case study, which could deliver a windfall of 30% or more, from the same marketing you're doing right now.

Here's the story: My client wanted me to improve their landing page and generate more leads. Their landing page was already good; it converted at 33%.

Here's their original headline:

"Discover The #1 Reason Why Most Dentists Are FRUSTRATED"

But my new landing page is even better. It's converting at 43%.

My new headline:

"3 Ways Your Dental Practice Is Losing Money... And 8 Ways to Fix It"

Important: The increase in conversions on my new landing page, from 33% to 43%, is NOT a gain of 10%. It's a percentage increase of 30%. Do the math.

What made the difference?

A lot of little things, but chief among them: the headline.

Because it's just as advertising legend David Ogilvy once wrote: "On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar."

Meaning, 80% of the success of your CRO efforts depends on the headline of your web pages, sales letter, print ad -- whatever.

If I had a gun to my head and only 1 minute to improve a landing page, print ad, or sales letter ... I'd spend all 60 seconds on brainstorming a new headline.

By the way, the better CRO results from new landing page will be worth close to $100,000 to my client over the next year or so. Maybe more.

Little CRO changes, like a new headline, can have a big impact on your bank account.

One more thing ...

My Marketing Multipliers Club is the place where I share the best marketing "hacks" like these ... hacks that deliver big profits for your business.

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Kevin Donlin

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