You may remember Jeb, my client who raked in huge bucks with the "ugly" handwritten sales letter I did for him. The one that got an astounding return on investment (ROI) of 25.76 to 1.
Well, looks like I did it again.
I wrote the copy for a crazy ugly oversized postcard he sent out via Every Door Direct Mail (EDDM).
Here it is ...
What happened next? I'll let Jeb tell you.
"Here are results of our EDDM mailings. Got one $97,000 remodel project -- closed. Got one $60,000 bathroom project -- paid design fee, now in design phase. Total put in: $9,100. Got back $157,000 in sales. I will do that all day long!"
Now, how about some math?
For an investment of $9,061 in postage and design, my client got back $157,000. That's an ROI of 17.3 to 1. For every $1 put in, he got back $17.30.
Imagine if that marketing machine -- which is what a direct-mail campaign like this really is -- were a slot machine. And for every $1 chip you put in, you got back $17.30.
What would you do?
You would sit your ass down in front of that machine and play it until it ran out of money, that's what.
Well, sorry. Slot machines like that don't exist in the real world.
But how about the next best thing? How about a marketing machine, expertly set up and deployed for your business? It could take the form of direct mail, as in the example above.
Or it could take the form of your web site copy re-positioned and rewritten, like the time last month when I doubled sales for a client doing just that.
Well, here's another problem. You probably can't afford me, unless you run a business doing $2 million to $20 million. As a copywriter, I ain't cheap.
However, you can surely afford my Marketing Multipliers Club. You can try it for a measly buck, here.