When you market your service business ...
... are you being efficient or effective?
Sending 1,000 emails with the push of a button may be efficient.
But if nobody responds, is that effective?
If you own a real business and you deliver real results for clients ...
... you need to get real in your marketing.
That means you need to get tactile and tangible, like:
* a remarkable Business Card that people can hold and write on
* a Welcome Box for new clients, with food they can taste
* Direct Mail Letters or Postcards that people can touch
If you're like many business owners, you may think you can't afford things like direct mail. Because real offline marketing costs real money.
Well, guess what?
That's great news!
Because your competitors are thinking the same thing.
They’re probably emailing, tweeting, and posting videos of kittens ... which means there's even more noise online that your prospects have to wade through than ever before.
With every passing day, it gets harder for your business to get noticed online.
So here’s an idea: Do more marketing offline.
How can you afford it?
Simple. Increase the lifetime value of your clients. Upsell more on the front end, cross sell more on the back end, increase retention, and get more referrals.
When you increase the value of your clients, you can afford to invest more to acquire new ones.
Best part: When you do more offline marketing, your competitors online can't see what you’re doing. And even if they do see your letters or postcards, they won’t want to copy you because they’re reluctant to invest money in marketing.
Smart offline marketing is a virtuous circle that builds your profits while digging a moat around your business. That's a win-win for you.
By the way, the irony of blogging this message online is NOT lost on me. Which is why I've already printed and mailed it to my clients and readers by U.S. Mail.
So get offline and get real in your marketing. When you do, you can enjoy real profits in your business.
And here's one more thing ...
... if you've ever wanted to try direct mail but didn't know where to start ...
... or you've tried direct mail, but didn't get good results ...
... here's a solution: The Paper Email.
It's direct mail for busy people. It's fast. Easy. Cheap.
And it works.
I invented it by accident about 6 years ago.
Since then, I've used the Paper Email to get attention (and sales!) from busy executives and entrepreneurs ... magazine editors ... even Seth Godin, the marketing uber-guru (he called me from his car).
Anyway, if you can write an email, stuff an envelope, and lick a stamp ...
... the Paper Email can build your business.
In fact, if you give Marketing Multipliers a try today, I'll send you a Paper Email template and easy instructions.
You'll love it. Like Ray, who called the Paper Email a "genius" idea on LinkedIn ...
What are you waiting for?
It's easy to get your Paper Email, plus 10 other business-building tools:
2) Look for it in your mailbox in about 5 days