Do you know Dan Kennedy?
If you want to know how to market your service business, you should.
He’s known as “the millionaire maker” for good reason. He helped me make my first (and second) million 9 years ago ... and pay off my mortgage 25 years early. Long story short: He’s helped me generate multiple windfalls since 1998.
And I’m not alone. Dan has helped thousands of entrepreneurs build bigger, richer lives.
So I’m excited to help you market your service business with one of the most-overlooked, yet BIGGEST ideas Dan has ever taught. In only 15 minutes a day.
Here’s the Big Idea: Every working day, invest just a few minutes to do ONE THING to make the phone ring. Start with 15 just minutes. Every. Day. Without fail.
Now, you may have heard that generating leads every day is a good thing. But what are you doing about it?
The tool I developed, The One Thing Scorecard, will help build your service business because it …
Makes Your Most-valuable Marketing Actions Virtually Automatic
First, let me quote from pages 181-182 of the newly updated 3rd edition of Dan Kennedy’s classic book, No BS Time Management for Entrepreneurs:
[O]ne of the most important things to me is a continuous stream of new requests for my services. As long as the demand for “me” exceeds the available supply of “me,” I can demand and get premium fees, choose clients I like and blow off those I don’t, choose projects that interest me and reject those that don’t ... and generally do as I darned well please.
For about 30 years, I did not let a day go by that I did not send out a letter or a package, get an article published, do something to keep my books on bookstore shelves, secure a high-profile speaking engagement, or do something else to create and stimulate “deal flow.” It didn’t matter how busy I was or how tired — or if it was the Friday before a holiday weekend. Whatever. Before sunset, at least ONE thing had to be done intended to stimulate demand. I have only eased up on this in very recent years, as I choose to rein in myself and wind down my work schedule, but still, at least half of my days include this.
This one single, simple discipline has been worth millions.
That last sentence from Dan contains a word that might scare you, although it shouldn’t if you consider yourself a true entrepreneur. The word is discipline.
Elsewhere in his book, Dan writes, “Self-discipline is the magic power that makes you virtually unstoppable.” And as decorated Navy SEAL, Jocko Willink, says, “Discipline equals freedom.”
Bottom line: Doing what you dislike frees you up to do what you love. But we can’t avoid that nasty word, discipline. So, let’s tiptoe around discipline with The One Thing Scorecard. It turns Kennedy’s brilliant marketing strategy into a daily activity that’s actually ... pleasant. Really.
Here’s How It Works
The One Thing Scorecard is nothing more than a humble 3x5 card … with a few million-dollar differences.
Take a look at the scorecard I use every day…
And here are examples sent in by members of my Marketing Multipliers Club, who get my personal help with this:
How does it work?
Every morning -- 7 days a week -- I look at the list of possible marketing actions to take. I pick one, do it, then check off that day. At the end of each week, I erase the check marks and start again.
Time invested each day: About 15 minutes.
Impact on my bottom line: Huge. Mid 5 figures in my sales pipeline since I started this … and I’m predicting a record end to 2017. So, yeah, it works.
But wait. I can hear what you’re thinking: “I know what to do each day. I’m doing it. Why bother checking things off on a silly 3x5 card?”
I’m glad you asked. There are two important reasons to make a check mark every day.
First, this scorecard is based on a productivity secret used by one of the richest people alive, Jerry Seinfeld. Here's the story, told by Gina Trapani on Lifehacker.com:
[Seinfeld] said the way to be a better comic was to create better jokes and the way to create better jokes was to write every day. But his advice was better than that. He had a gem of a leverage technique he used on himself and you can use it to motivate yourself — even when you don’t feel like it. He revealed a unique calendar system he uses to pressure himself to write. Here’s how it works.
He told me to get a big wall calendar that has a whole year on one page and hang it on a prominent wall. The next step was to get a big red magic marker.
He said for each day that I do my task of writing, I get to put a big red X over that day. “After a few days you’ll have a chain. Just keep at it and the chain will grow longer every day. You’ll like seeing that chain, especially when you get a few weeks under your belt. Your only job next is to not break the chain. Don’t break the chain,” he said again for emphasis.
In a sense, The One Thing Scorecard is a pocket-sized version of Seinfeld’s wall calendar. Your job is to not break the chain of X marks you make each day. Sure, you can scoff, but Seinfeld is worth $670 MILLION. (Are you worth even 0.5% of that?)
Second, when you check off a task as done, it gives your brain a rush of endorphins. And you set up a little craving for more tomorrow … which means you are more likely to come back and take action again tomorrow. Even if your marketing doesn’t explode the size of your bank account (yet), you will clearly see progress on your 3x5 card.
Stop wondering how to market your service business. Just don't break the chain of Xs!
Now, follow the instructions below to create The One Thing Scorecard and put your most-valuable daily marketing task virtually on auto-pilot:
STEP 1: On a 3x5 card, write 7 boxes in INK along the top. Refer to the examples above
STEP 2: Write at least 3 proven marketing actions in PENCIL on the bottom. Use pencil because these will change as your marketing evolves each week. Again, refer to the examples
STEP 3: Block off at least 15 minutes every morning to get your One Thing done
STEP 4: Mark it completed with an X in PENCIL, because you will erase the marks at the end of each week and re-use The One Thing Scorecard on Monday
Then, to get access to the full range of Marketing Multipliers tools like this one, request your Free Trial Box at www.MarketingMultipliers.com