My favorite definition of marketing is “making selling unnecessary.”
But it’s a bigger idea than that ...
... because marketing is actually the best investment on earth.
Marketing is an investment because, done correctly, it’s a moneymaking asset that repays you many times over -- just like any good stock or real estate property.
And marketing is the best investment because your returns can be enormous and they are largely under your control.
1) The $770,000 my client pulled from a direct mail campaign I created, which cost less than $40,000 invested -- an ROI of more than 1,700%
2) The $10,800 one of my readers pulled in from a $1 thank-you note -- an ROI of 1,007,000%
3) The $2.1 million I pulled out of Google AdWords over 4 years by reinvesting the returns I got from a single ad that earned just $2 -- a mind-boggling ROI of 105,000,000%
You simply can NOT get returns like that from any stock or property that I know of.
Action Step: Identify one area of your marketing where you can get back at least $3 for every $1 you invest. Is it in reactivating old clients? Mailing a new offer to cold leads? Adding an upsell to your current offerings?
Whatever you decide, stop thinking of marketing as an expense. It's an investment -- the best one on earth.
By the way ...
... the Marketing Multipliers Club is where I share the best "investing" ideas that produce big returns for your business. It's rapidly becoming THE place for smart entrepreneurs who want to grow. I know this because my members say so.
Like Vance Morris, who runs Deliver Service Now, in Easton, MD. He's a member.
And here's what he said: "Kevin Donlin puts together a phenomenal product every month. I duplicated one of the ideas, created my own postcard, and used it to generate over $5,000.00 -- just from one strategy. If you're not a Marketing Multipliers member, you need to be!"
If you own a real business, you can have a box of 11 Marketing Multipliers tools delivered to your door by U.S. Mail.
2) Look for it in your mailbox in about 5 days