Fact: You can’t hit a target you can’t see.
So, if you have clients and you want more ...
... why not create *targets* of your clients?
Especially ideal clients. The people you would clone, if you could.
You may have been told to create “customer avatars” ... or use demographics like age, income, and other stuff. And those methods work.
Yet, when it comes to creating a pictures of my ideal clients, I like to use ... pictures.
That’s why I find pictures of my favorite clients, tape them on 3x5 cards, and put them on my desk, where I can see while I work.
Here's the card for one of my ideal clients, JH:
By adding just a few words to each 3x5 card, I transform them into Ideal Client Cards. They build my business every day. And they can do the same for you.
Here's why the Ideal Client Card works: In the book, Smarter, Faster, Better, Charles Duhigg tells the story of a failing elementary school the used 3x5 cards to skyrocket performance -- the number of students meeting state guidelines increased by 300%.
With no extra spending. And no new technology.
In fact, South Avondale Elementary school, in Cincinnati, actually did away with online dashboards that showed student data at a glance. Instead, teachers were required to manipulate information by hand. As Duhigg writes on page 243:
"Rather than simply receiving information, teachers were forced to engage with it. By scribbling out statistics and testing preconceptions, teachers had figured out how to use all the information they were receiving. [It] had made data more cumbersome to absorb -- but more useful. And from those index cards and hand-drawn graphs, better classrooms emerged."
By handling 3x5 cards, teachers began to spot trends and patterns. They traded ideas and tips. One teacher said, “It forced me to look at [students] one by one and ask myself, what does this kid need?”
Within 8 months, the school’s overall test scores more than doubled. And, it bears repeating, it was done with no new spending and no new technology. In fact, the results came after replacing whiz-bang technology with humble 3x5 cards.
So, I thought, if a school can increase test scores using cards to track student data, why can’t I increase revenue using cards to track client data?
Thus, the Ideal Client Card was born.
Since starting this experiment 60 days ago, I have:
- Received DOUBLE my monthly retainer -- twice -- from “MT.” He insisted on buying more hours from me. Perhaps it was because I flipped his Ideal Client Card over in my fingers every day, thinking of more ways to be of service to him. That was an extra $5,994.00.
- Won a new retainer client from the same referral source as “JH,” the client whose card is pictured above. I’ll be doing the same kind of work I do for “BD,” another ideal client whose card I pick up and look at every day.
- Got a referral and the promise of a new project from “AC, another client I pay even more attention to, thanks to his Ideal Client Card.
Now, is all of this new business due solely to the Ideal Client Card? Of course not.
But am I going to stop this experiment any time soon? Hell no.
I physically touch and write new details on my Ideal Client Cards every single day. And I suggest you do likewise.
Okay, bad news and good news.
Bad News: I recently shared the exact formula for creating the Ideal Client Card with members of my Marketing Multipliers Club. All members got it in the mail. And that issue is NO LONGER available to the public.
Good News: If you give Marketing Multipliers a try today, I'll email you a Special Report that lets you create your own Ideal Client Card -- and grow your business every day with 3x5 cards.
It's a $29.95 value, yours free. Complimentary. No charge. No kidding.
But only if you do it today, okay?
2) Reply to your email receipt and ask for your free Special Report: The Ideal Client Card