The Marketing Secret Hiding in Your Toilet

Did you know there's a marketing secret hiding in your toilet?

It's true.

And I'll prove it.

It all started yesterday, with a pot of coffee.

You see, I use a French press coffee maker, like this one ...

french press coffee maker

It makes a terrific brew ... but there's no paper filter. So you always end up with an inch of coffee grounds at the bottom of the pot when you're done.

You can't dump the grounds down the sink -- that might clog it.

And if you dump them in the trash, you still have to stick a spatula or something into the pot to clean the rest ...

... and it's just a messy, laborious, pain in the a** operation.

I knew there had to be a better way.

I looked around the kitchen and thought, "Where can I dump coffee grounds?"

Then I left the kitchen and walked around my place, asking the same question: "Where can I dump coffee grounds?"

I walked onto the balcony ... into the bedroom ... into the bathroom ...

... jackpot.

The bathroom is where you dump stuff.

So I grabbed the coffee pot, opened the toilet, dumped the grounds, and voila! Problem solved. No mess, no fuss. Now and forever, amen.

What's the moral of the story?

An intractable problem in one place can be easily solved by moving it to another.

By changing the setting, from "place where I cook" to "place where I dump" ... I was able to easily dump stuff. Nothing else about the problem changed. Only the setting.

And, now, HERE is the marketing secret you've been waiting for: An intractable problem in one communications medium can be easily solved by moving it to another.

Case in point: The Paper Email.

Because most emails don't get opened. On a good day, you can hope for an open rate of about 15-30%. That sucks, as I'm sure you'll agree.

But ... by switching the same message to a different medium -- from email to direct mail or FedEx -- you can solve the problem ... get your message read 90% of the time or more ... and grow your business.

As easily as dumping coffee grounds down the can.

By the way, I sold a nice little project today for $7,000 to a California man I sent a Paper Email to by FedEx last week. He ignored my emails for weeks. But today, after one Paper Email, he's a paying client.

Bottom line: If you can write an email, stuff an envelope, and lick a stamp or call FedEx ... the Paper Email can build your business.

In fact, if you give Marketing Multipliers a try today, I'll send you a Paper Email template and easy instructions.

You'll love it.

What are you waiting for?

It's easy to get your Paper Email, plus 10 other business-building tools:

1) Try Marketing Multipliers for a buck here

2) Look for it in your mailbox in about 5 days

Kevin Donlin

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