If you sell a service, I think you'll agree: the #1 way you get new clients is ...
Referrals are important because buying a service is risky.
Unlike buying a product, people buying a service have no idea how good it is until after they pay money to experience it.
That's why smart people do their due diligence before buying a service. They ask around and post questions on Facebook: "Can anyone recommend a good accountant/CPA/designer/whatever?"
So, if you're selling a service, you want to be that person others recommend. When you are, referrals happen and you're happy.
But here's the problem with that: Waiting for referrals sucks.
It's like waiting for the economy to turn around or the Detroit Lions to win the Super Bowl. You're stupid to do that.
Instead of waiting for referrals to happen, take action and make them happen. And here's an easy way to do it by email. Even if you're shy ...
... I call it The Referral Request Email.
I've used variations of this email to ask for and get referrals from clients, people in my network, podcasters, et al.
It's a two-step process.
Step 1: Find something good
The next time something good happens in your business -- a client thanks you, you do a great podcast interview, whatever -- stop. You want to make sure this happens again. So, go to ...
Step 2: Send this Referral Request Email
The following email has worked MULTIPLE times to get me referrals that led to podcast interviews.
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SUBJECT: one last thing
Sorry, I forgot one thing!
You and I connected because I asked Joe Smith after our podcast interview if he knew any other good podcasters who might need a guest ...
... so now I'd like to ask the same question of you 🙂
What other good podcasters do you know who might need me as a guest? Please let me know. I would REALLY appreciate it!!
Meanwhile, please let me know how I can support you.
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It's easy to change the wording and use that email to ask for referrals for other kinds of projects, like this:
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Thanks so much for your kind words today about our project!
I really appreciate it. It's been a pleasure working with you.
Would you do me a quick favor?
You've had great results using my service, so I wanted to ask ...
... who do you know who might want the same results? Another business owner/man/woman/whatever who's at the same level you are and who wants to do better?
Please let me know and I'll reach out to them with some helpful information, courtesy of you.
Thank you in advance. I would REALLY appreciate it!!
=========== End Email Template Version B ===========
The Referral Request Email is simple, proactive, and it works.
Speaking of what works ...
... the Marketing Multipliers Club is where I share what works to deliver more new clients for your service business. It's the place for smart entrepreneurs who want to grow. I know this because my members say so.
Like Vance Morris, who runs Deliver Service Now, in Easton, MD. He's a member.
And here's what he said: "Kevin Donlin puts together a phenomenal product every month. I duplicated one of the ideas, created my own postcard, and used it to generate over $5,000.00 -- just from one strategy. If you're not a Marketing Multipliers member, you need to be!"
If you own a service business, you can have a box of 11 Marketing Multipliers tools delivered to your door by U.S. Mail.
2) Look for it in your mailbox in about 5 days