There's a really smart old guy you may know.
His name is Warren Buffett.
In a USA Today article ("The peculiar habits of successful people," Aug. 24, 2014), someone asked Buffett the key to success.
He pointed to a stack of books and said: "Read 500 pages like this every day. That's how knowledge works. It builds up, like compound interest."
Sounds like a plan, eh?
Not many of us do it, unfortunately, including me. I read only 50-100 pages most days. About two books a week.
But one book I'm reading this week, The Supersalesmen, by Edwin Hoyt, has delivered priceless insights.
Thirteen supersalesmen are profiled in the book, including David Ogilvy. But the story of Alfred Fuller, inventor and founder of the Fuller Brush Company, really fires the imagination.
Fuller went from semi-literate farm boy in 1903 to superstar salesman in 1906.
That year, with a $375 investment, he started the Fuller Brush Company in Hartford, CT, selling brushes door to door. By 1919, the company had sales of over $1 million a year ($14,334,848 in 2016 dollars).
There are lots of things you can learn from Alfred Fuller, but here's my favorite, from page 28 of The Supersalesmen:
"Almost entirely, the ideas that resulted in the steady growth of his business came from customers. Alfred Fuller's genius lay in his ability to elicit information about cleaning problems from the women of Hartford and then to solve the problems they posed, giving the ladies one new product after another."
In other words, your clients can grow your business by giving you priceless intelligence on what they want to buy. Whether or not you give it to them is up to you.
By the way, listening to clients is exactly how I came up with Marketing Multipliers.
For example, I created a tool called "The Instant Pay Raise" to help a humble photographer sell more of his work. He told me that he hated to sell, so I helped him develop a short script to use in selling situations. And by short, I mean 4 words long.
But he used it to rake in $8,000 in new annual revenue. With not extra effort. Not a king's ransom, but it's enough to fund his IRA and his wife's ... or buy a new Mercedes E Class.
And I've used "The Instant Pay Raise" in my own business to bring in nearly $48,000 this year, conservatively.
Anyway, if you can speak English and remember 4-10 words ...
... The Instant Pay Raise can build your business.
In fact, if you give Marketing Multipliers a try today, I'll send you a special report that explains The Instant Pay Raise. You can use it today.
You'll love it.
What are you waiting for?
It's easy to get your copy of The Instant Pay Raise, plus 11 other business-building tools:
1) Try Marketing Multipliers for free here
2) Reply to your email receipt and ask for The Instant Pay Raise.