Yesterday I wrote about how a creepy tweet predicted a Cubs Series win and the Apocalypse
Did you read it?
If so, good.
You proved how vital it is to get attention in your marketing.
Because if nobody pays attention to you, nobody pays you. Period.
You saw in that email how a tweet from 2014 actually predicted every key part of the Cubs World Series win.
It was an interesting fact.
And you saw how I used interesting facts in a sales letter that delivered 2,399 new customers to a client of mine.
Today I want to show you how to use interesting facts to sell more of your product or service.
First, here are 10 interesting facts I'll bet you never knew before:
1. The blinking light atop the Capitol Records tower spells out "Hollywood" in Morse code
2. A goldfish has a memory span of 3 seconds
3. In England, the Speaker of the House is not allowed to speak
4. Wedding cake was originally thrown at the bride and groom, not eaten
5. Coca Cola was first marketed as "the best cure for a hangover"
6. There are 1,218 peanuts in one 28-oz. jar of Jif peanut butter
7. Wes Craven named Freddy Krueger after a boy who bullied him in school
8. Burt Reynolds was originally cast as Han Solo in Star Wars, but dropped out before filming began
9. "Stewardesses" is the longest English word that can be typed with the left hand
10. Houseflies hum in the key of F
Now, here are two ways to use interesting facts to make your marketing more profitable.
1) As email subjects or advertising headlines
1. The strangest Hollywood secret? (fact 1)
2. A goldfish does it every 3 seconds. Do your clients? (fact 3)
3. Burt Reynolds screwed this up. Will you? (fact 8)
2) As openings to sales letters or ads
1. Did you know?
The blinking light atop the Capitol Records tower spells out H-O-L-L-Y-W-O-O-D in Morse code.
If you don't know Morse code, you'll never get that hidden message.
Your customers are like that. They're sending hidden messages about your business. Somebody's going to decode them. Will it be you,
or your competitor?
Here's the story ...
2. Fact: A goldfish has a memory span of 3 seconds.
Twenty times a minute ... 1,200 times an hour ... it forgets what it just saw or heard.
Your customers are like that. Every 3 seconds something new pops up online to grab their attention -- and make them forget about
What are you doing about it?
Here's an idea ...
3. Remember Burt Reynolds?
You may know him from The Longest Yard or Cannonball Run.
But one movie you don't know him from is Star Wars. He was offered the role of Han Solo ... and turned it down.
Today, the Star Wars franchise is worth $4 billion -- more than Harry Potter and James Bond, combined.
Now, you may never turn down money like that.
But are you missing out on tens of thousands in lost revenue when your clients leave you?
Yes. And I can prove it to you.
Here's how ...
Okay, 3 key points:
1) The above examples are ROUGH. They need polish. But they should start your creative juices flowing.
2) Novelty creates dopamine, your body's "feel good" drug. By telling people something new and interesting, you are generating
dopamine and your promotion is literally addictive.
3) I got all 10 interesting facts from a book of more than 157 that I recommend to you, "Who Knew?" If you want to be interesting,
get that book on Amazon.
Oh, and one more thing ...
My Marketing Multipliers Club is the place where I share the best advertising "hacks" like these ... hacks that deliver big profits
for your business.
If you own a business in the U.S., you can have a box of 11 Marketing Multipliers tools delivered to your door by mail.
For 100 pennies. A dollar.
It's a bargain.
And it's easy:
2) Look for it in your mailbox in about 5 days