For the past 2 days I've been a bad copywriter ...
... because I, a guy who writes for a living, have been urging you to use more pictures as visual persuasion in your marketing.
But it all makes perfect sense.
Apart from the fact that humans have been looking at pictures for about 200,000 years ...
... and only reading words for about 5,000 years ...
... there's another reason why pictures often outsell words.
You see, everybody loves a story. It's hardwired into us from childhood.
"Once upon a time" ... "Let me tell you a story" ... those are magic phrases. They get our attention.
That's why it's almost always easier to sell with a story than with a pitch. Because there's almost no "sales resistance" to a story.
To illustrate, here's a story ...
Medusa was a monster, daughter of Phorkys and Keto, granddaughter of Gaea (Earth) and Oceanus (Ocean).
A beautiful maiden with golden hair, she became a priestess of Athena, vowed to celibacy. But she was wooed by Poseidon, fell in love with him, and married. No more celibacy or priestess-type work for Medusa.
Athena was having none of it. And she punished her in the most cruel way imaginable.
Each lock of Medusa's silky golden hair was turned into a venomous snake. Her lovely eyes turned into blood-shot, furious orbs. Her milky white skin turned a hideous green.
So repulsive was Medusa that anyone who looked into her eyes turned instantly to stone. She wandered the earth for years in helpless agony until killed by Perseus.
Now. If I told you that cigarettes would transform you into a hideous monster, with snakes for hair, so ugly that you literally scared people to death ... you would never believe that claim.
But if I showed you a picture of a "cigarette medusa" ... well, take a look:
That picture, like every picture, tells a story.
You get that story at a glance: "Arrgh. Get those cigarettes away from me!"
You are sold. You sold yourself.
The picture did it.
So here's your visual persuasion secrets takeaway: If pictures outsell words, use more pictures to sell more stuff.
And here's a final chance for you to do just that ...
The December issue of Marketing Multipliers (which goes to the printer in days) contains the best tool I've ever seen to sell without words using pictures.
It's called The Visual USP Maker. And it uses visual persuasion secrets to deliver dramatic proof, at a glance, that your service or product is different.
It does the selling for you, without words.
I built The Visual USP Maker for a client as part of a $78,000 project. But I realized it can work in almost any business, especially if you sell a service.
And you can get it at no charge, as part of your Marketing Multipliers membership.
Zero. Zip. Zilch. Nada.
It's easy. All you have to do is try Marketing Multipliers for free -- before Monday, December 5.
1) Click below to try Marketing Multipliers now
2) Then watch your mailbox for the December issue in about 10 days.