Yesterday, I wrote about how a headline swipe file helps you pull new ideas from old ads.
You saw how I borrowed the headline, "Is Your Pillow The Problem?" to come up with the headline, "Is Your Mattress The Problem?" for an ad that's cranked out over $360,000 -- and counting -- for one of my clients.
As the saying goes, "There's gold in the old."
And speaking of old, here's an ad from the June 1915 issue of Popular Mechanics:
Recognize that headline?
You should. Geico has made billions of dollars with a modern variation: "15 minutes could save you 15% or more on car insurance."
The headline is the most important part of any promotion. Because if you flub the headline, you don't get the attention of your prospect. And no attention means no sale.
Headlines take many forms. The subject line in an email, the title of your blog post, your tweets, the first line of your sales letter -- they're all headlines.
Serious copywriters like me have swipe files -- filing cabinets full of sales letters, postcards, print ads, order forms, and flyers that we "swipe" ideas from -- openings, closings, offers, and of course, headlines.
Good news: You don’t have to spend 21 years building a swipe file like I have.
You can use this thing called Google to create your own instant headline swipe file. Actually, you don't even have to do that. Because I did it for you ...
Here are two collections of killer headlines you can use for inspiration:
1) The 100 Greatest Headlines Ever Written, by Jay Abraham
2) 127 Winning Headlines From Direct Response Genius, Eugene Schwartz
There you go.
As my dad used to say when he gave my brothers and me a new toy, "That ought to keep you bastards busy." (Funny guy, my dad.)
One other thing. And it's not funny ...
You probably can't afford to hire me to write an advertisement. Not unless your budget is a solid 5 or 6 figures.
But you can surely afford my Marketing Multipliers Club.
That's the place where I share the best advertising "hacks" like these ... hacks that deliver big profits for your business.
And if you own a business in the U.S., you can have a box of 11 Marketing Multipliers tools delivered to your door by mail.
For 100 pennies. A dollar.
It's a bargain.
And it's easy:
2) Look for it in your mailbox in about 5 days