Category Archives: client service

How to Breed New Clients Without a License

In his book, Customer Loyalty Is Priceless, Jeffrey Gitomer writes: “Suppose you decided to make one customer ecstatic every day. What would happen? “Well, the first few days -- nothing. “Then, after a week or two, people would start to call and re-order. You’d start to get thank-you letters, unsolicited referrals, and things that prove…
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Forget Client Satisfaction. Here’s Client Delight

Do your clients send you gifts? Mine do. I have the best clients on earth. They are smart. Fun to work with. And they send me cool stuff. Like this quasi-legal Mushroom Coffee I got last week from my client, AG: I say quasi-legal because I expect the FDA to ban it any day now.…
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