Category Archives: paper email

The Marketing Secret Hiding in Your Toilet

Did you know there's a marketing secret hiding in your toilet? It's true. And I'll prove it. It all started yesterday, with a pot of coffee. You see, I use a French press coffee maker, like this one ... It makes a terrific brew ... but there's no paper filter. So you always end up…
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About Your Email Marketing — Are You Exposed?

Do you use email in your marketing? Of course you do. But do your prospects read your emails without distraction? No. Online, the competition for attention -- Google, Amazon, Zappos, whatever -- is just a click away. But did you know? Direct mail gets up to 4,557% better response than email, according to the Harvard…
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