Online Marketing vs. Direct Mail? You Need Both

The question, Online Marketing vs. Direct Mail? is WRONG.

It's not an either-or proposition.

You need both.


If you sell a service or product online that costs more than $100, you will struggle to sell it via online marketing alone. Because the higher your price, the more your prospects must trust you before opening their wallet.

And it's very hard to trust a business that's intangible -- all website, emails, social media, webinars, and phone calls.

What's the answer?

Touch people. Make your online marketing tangible with direct mail.

The faster you do this, the faster you can make more sales.

Good news: While it's impossible to meet every prospect in person, it's easy and cost effective to meet them by mail.

Bonus: When you combine direct mail with online marketing, you get synergy. The whole of your integrated marketing becomes greater than the sum of its parts. Like 1 + 1 = 3.

Want a simple way to grow your business by adding direct mail to your online marketing?

Do this: After you send an email to a prospect, send them a postcard.

I know what you're thinking: "Nobody does that!"

Well ... that's the point!

Your message can be one of 5-10 in their snail mailbox ... or one of 500 in their email inbox. Pick one.

Stop thinking Online Marketing vs. Direct Mail and start thinking of ways to do both.

Example: My virtual assistant can write and mail 5 postcards for less than $15-20 in time and materials. A bargain for me. If your hourly rate is more than $100, you can outsource this and enjoy an ROI of at least 5-10X.

Or, if you don't (yet) have a VA, you can mail 5 postcards in less than 15 minutes over lunch.

And to make this even easier for you ...

... if you give Marketing Multipliers a try today, I'll send you a simple postcard to grow your business.

It's called, The Referral Generator Postcard.

And it brings you more clients like your best clients, without advertising.

Here's why: Research in the book, "The Revenge of Analog," shows that if you can touch your clients or referral partners in multiple ways (website, email, phone, in person, direct mail, etc.), you can make them 3 to 5 times more valuable.

Thus, by mailing someone The Referral Generator Postcard, you're adding another touch to your online marketing efforts ... and making your clients up to 3-5 times more valuable.

And did I mention your postcard comes stamped and ready-to-mail?

Can't beat that with a stick.

It's easy to get The Referral Generator Postcard and 10 other marketing tools shipped to your door by US Mail:

1) Try Marketing Multipliers for a buck here

Marketing Multipliers Video capture

2) Look for it in your mailbox in about 5 days.

Kevin Donlin

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