Here's a postcard marketing example that could be worth $12,000 or more to your business.
But, first, let's talk about email ...
If you own a business, you probably depend a great deal on email marketing. And that's dangerous. Because most of the trends I see for email are negative:
* open rates are currently 15-25% -- and falling
* click rates are currently 1-3% -- and falling
* people are reading emails on smart phones, often while stuck in traffic or sitting on the can -- hardly the ideal selling environment for your product or service
So, to recap: Fewer people are opening and reading your emails, and when they do, they are increasingly distracted.
Not so good.
If only there were a way to reach more people with a message that gets opened and read without distraction.
Hmm ... what could that be?
Oh, wait. I know. Direct mail 🙂
Of course, if you're like most entrepreneurs, you've got two objections to direct mail: time and money.
But here's an easy answer to both objections: Postcards.
Postcards are quick, inexpensive, and they can support your email marketing. So you get the best of all worlds.
Here's an example:
That odd little postcard helped cement a sale for $12,000 to a prospect who had been reading (but not buying from) my emails.
Sure, it's butt-ugly and my handwriting is awful. But the message was 100% personalized and relevant to Joe.
In reply to my postcard, Joe wrote: "Could we jump on a call next week on Monday to discuss hiring you to create a nurture program for us? I loved your Post Card from Orlando. You have a mixture of 'outrageous marketing' tactics ... I think your skill set could help us on this project ... and hopefully other projects thereafter."
Not a bad postcard marketing example to "steal" from, eh? 🙂
No postcard by itself can make a sale for $12,000 in 99 cases out of 100. But postcard marketing, along with email, the phone, and other direct mail, can be the one tap of the hammer that splits a big rock.
Direct mail is a serious tool. And postcards are seriously simple.
That makes postcards, done right, what I call a Marketing Multiplier -- a simple tool that delivers big profits.
There's a box of 11 Marketing Multipliers waiting for you now.
You can try them for a buck here - http://www.MarketingMultipliers.com