Do you own a business?
If so, what's your job?
You're wrong. No matter what you answered, that's not your job.
Let me explain ...
Whatever your business is, if you're selling something to clients, your job is bigger than what you think it is.
And it's bigger than what your clients think it is.
Example: I'm a copywriter. At first glance, you may think my job is to write copy, like sales letters, emails, web pages, or print ads.
That is not my job.
My real job is to delight my clients, so they will buy from me again and tell their friends. That's how to attract new clients.
Of course, most of the time, my job involves my writing sales letters, emails, web pages, or print ads. But if I have to go beyond that job description to delight my clients, I do.
And I do it all the time.
Example: I try to save clients money whenever I can, by sharing tips and resources with them. Like the tip I gave Ryan, one of my clients. I told him to use FedEx One Rate instead of Standard on some shipments.
Check out the email he sent me ...
Now my client will put an extra $1,600 back in his pocket over the course of a year. That's enough to buy muy cerveza y vino when he visits Mexico 🙂
Key: Nowhere in my job description does it say, "Find ways for clients to save money." That's not something you would expect an ordinary copywriter and marketing strategist to do.
But ordinary sucks. There's no future in that. I'd rather be extraordinary. That's more rewarding, in many ways.
So, if you want to make the leap from ordinary to extraordinary -- and create repeat buyers who refer others -- start expanding your job description. Think bigger. Find ways to make or save clients more money than they pay you. That's how to attract new clients.
When you do, you will delight your clients. And they will pay you back, many times over.
One more thing ...
... if you give Marketing Multipliers a try today, I'll send you the easy instructions and a template for "The $10,800 Thank-You Note."
It's one of my Secret Weapons when it comes to getting referrals on projects up to $78,000 in size. It's exactly how to attract new clients.
You can build your business, as easily as licking one stamp a day. And you'll NEVER look at thank-you notes the same way again.
What are you waiting for?
It's easy to get your "$10,800 Thank-You Note" -- stamped and ready to use -- plus 10 other business-building tools:
1) Try Marketing Multipliers for free here
2) Look for it in your mailbox in about 5 days.