Want More Referrals? Don’t Forget This

Want more referrals for your business?

Use more positive reinforcement.

It works on dogs, college roommates ... and referrals.

It's simple: Any behavior you reward will likely happen again.

* If your dog rolls over, reward her with a treat. She'll likely do it again.

* If your college roommate finally picks up his dirty socks, reward him with a beer. He'll likely do it again.

* And if ANYONE sends you a referral, reward them with SOMETHING. They'll likely do it again.

Below is an example of that last idea ...

It's a nice note I got by mail from a tax accountant, Linda Haller. She wrote to thank me for a referral I sent her a while back.

By rewarding me for a referral, guess what? She's going to get more. Because I feel good about sending people to someone as thoughtful as Linda.

Of course, she could have sent me a box of chocolates or money, or something "bigger" than a thank-you card. But it's not necessary. For nearly all people, including me, any tangible token of appreciation is reward enough.

Note that key word: tangible. A thank-you note by mail is tangible.

By contrast, a thank-you text or email is ... intangible. Digital bits and bytes. Nothing you can hold. And, like the campaign promises of a politician, quickly forgotten.

Dollar for dollar, sending a thank-you by mail may be the perfect way to positively reinforce referrals. Which means you are likely to get more referrals.

Now. You may think you know this. But are you DOING this?

If not, here's an idea ...

... if you've ever thought about saying "thank you" by mail, but were too busy to start ...

... try this: The Referral Thank-You Postcard.

It's fast. It's easy. I mean, it's a freaking postcard.

And it works.

Because, by thanking people for referrals, you deliver positive reinforcement. Your praise for "good behavior" (referrals) makes it more likely that you will get more.

That's why I had a big box of Referral Thank-You Postcards printed up years ago. I mail them every week.

And if you can write 25 words with a pen, the Referral Thank-You Postcard can build your business.

In fact, if you give Marketing Multipliers a try today, I'll send you a Referral Thank-You Postcard that's already stamped and ready to use.  You'll love it.

What are you waiting for?

It's easy to get your Referral Thank-You Postcard, plus 10 other business-building tools:

1) Try Marketing Multipliers for a buck here

2) Look for it in your mailbox in about 5 days

Kevin Donlin

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