This Election Day, our choices are Trump and Clinton ...
... so I want to talk about getting a colonoscopy.
Here's the story: At a marketing seminar I attended in 2010, Seth Godin said something profound, which I wrote down: “People judge their entire colonoscopy experience based on what they remember from the last 30 seconds.”
A colonoscopy, so I'm told, feels as bad as it looks. Yet, according to Godin, research shows it's the last 30 seconds that determine how people remember the whole thing.
In other words, last impressions make lasting impressions.
Example: You may offer the best tuneup at the best price in town, but if your mechanic leaves greasy hand prints on my Corinthian leather seats, I won't remember you fondly. And the only word-of-mouth I spread about your business will be negative.
Action Step: Take a hard look at the last "30 seconds" of whatever you do for your clients.
Is it the hand-off of a strategic plan after 4 weeks of consulting? A software installation after 90 minutes in their office? Submitting tax documents for them to the IRS?
Whatever it is, are you leaving the best last impression? Are clients SMILING as you finish the job?
If not, change those last 30 seconds. Fast.
Now, do you need ideas for how to do this?
Well, I've got ideas for you.
And here's how to get them ...
If you give Marketing Multipliers a try today, I'll give you a 30-minute Skull Session by phone. You could be just 30 minutes away from a huge breakthrough.
Because if you're not sure how to use the ideas you just read, I'll give you answers when we talk.
I did for Marketing Multipliers member Teresa Olson.
Here's what she said: "For anyone thinking about joining this program, you will definitely get your money’s worth and then some. Kevin, I have to say you have done a lot more than I expected when I signed up. Down the road, I have no idea what all this will be worth -- thousands!" - Teresa Olson, Whispering Emerald Ridge, Menomonie, WI
Conservatively, your Skull Session with me is a $295 value. That's what I charge for 30 minutes on the phone.
Yet, it's yours at no cost. Gratis. Free. No cost. El freebo.
But only if you respond today, okay?
2) Reply to your email receipt to request your free 30-minute Marketing Multipliers Skull Session by phone.