Last week, I wrote about how simple it can be to engineer more word of mouth advertising in your business.
Yesterday, I found another great example ... at an art fair.
One guy, Greg Pendzimas, had a bigger crowd around his booth than anyone else. Because his art was ... out of this world:
He had lamps made out of paper drinking cones ...
... lamps made out of blenders ...
... even a chandelier made out of plastic bottles.
I had already blown my budget for the day before visiting Greg's booth. I couldn't buy anything. So I asked for his business card.
And here's what he handed me, along with the cryptic remark, "This will make my therapist happy" --
It's not lovely, but it is a remarkable "business card." It's a small plastic bag, with handwritten contact info, and two small refrigerator poetry magnets inside. It's now attached to my refrigerator, where it will stay until the next time I have a few bucks and a desire to add a little art to my office decor. Then I'm going to visit Greg's Etsy store.
Also: Greg is now getting a bunch of word-of-mouth advertising from me, for free, because his DIY-plastic-bag business card is so remarkable.
Cost to him: A few bucks and an hour or two of assembly.
Value to his business: A whole bunch of bucks.
Lesson for you: Do something about that unremarkable business card of yours.
* a financial adviser can print their contact info on foreign/non-negotiable currency (so they don't run afoul of the SEC)
* a consultant can print their contact info on a folded-up bookmark (with 5-10 great ideas on it)
* a fitness coach or nutritionist can print their contact info on fridge magnet (to keep you from eating wrong in the kitchen)
* a lawn service owner can print their contact info on a packet of seeds
Get the idea? Use something from your business to create your next business card. When you do, it can generate word-of-mouth that delivers more new clients and profits from the same effort.
And one more thing ...
If you give Marketing Multipliers a try today, I'll give you a 30-minute Marketing Multipliers Skull Session by phone. You could be just 30 minutes away from your own extraordinary word-of-mouth advertising idea.
And if you've got questions about your business card, or anything, I'll give you answers when we talk. Like I did for Marketing Multipliers member Ray Alkalai. Here's what he said:
I spent 30 minutes with Kevin Donlin yesterday on the phone brain storming Ideas and OMG my mind is spinning... I have enough ideas to keep me busy for a while... Kevin Donlin definitely has some uniquely great ideas that I am sure 99% of business people have never heard of... if you want marketing ideas and help you got to call this guy.
Conservatively, that Skull Session with you is a $295 value. That's what I charge for 30 minutes on the phone. But it's yours at no cost. Gratis. Free. No cost. El freebo.
But only if you do it today, okay?
1) Try Marketing Multipliers for a buck here
2) Reply to your email receipt and ask for your free 30-minute Marketing Multipliers Skull Session by phone.